AGNTIX.
CONSTRUIRE MON PACK
Keep me in motion
Nothing stays still.

Follow the movement — AGNTIX Special Edition 2024

Platforms move.

Travelers move.

Technology moves.

Follow the movement.

We make sure your business moves with them.Special Edition 2024

The central idea

  1. Create the account.
  2. Add the business.
  3. Create the products.
  4. Add the photos.
  5. Publish.
  6. Done.

Your account
is never finished.

The platform moves. The market moves. The tools move. Competitors move. Travelers expect more. So your presence has to move too.

  • An account can be active.Its strategy can be out of date.
  • A product can be published.Its presentation can stop competing.
  • A photo can be beautiful.And no longer meet the platform’s standard.
  • A procedure can work for two years.Then change in a few weeks.

Change doesn’t always look like a problem. Sometimes it looks like a new field, a new requirement, a new feature, a new pricing option, a new verification, a new ranking signal, a new competitor, a new AI interface, a new way of searching.

What moved
in 2024.

  1. European Union · 17 February 2024

    Trust moves from promise to proof.

    • The Digital Services Act applies to every online marketplace.
    • Before a professional can sell, the marketplace collects its name, address, phone, e-mail, ID, payment account and trade register number, plus a self-certification.

    Your company file is part of your distribution: keep it complete, current and identical everywhere.

    Source · Regulation (EU) 2022/2065, article 30

  2. GetYourGuide · Spring 2024

    GetYourGuide moved. Unlocked.

    • An analytics dashboard: revenue, bookings, ratings, conversion.
    • Product creation with AI suggestions for keywords and locations.
    • Insights, special offers, several seasonal schedules, connectivity.

    A product page becomes a living data unit: structure it, read its numbers, improve it.

    Source · GetYourGuide Unlocked — Spring 2024
  3. Text, image, voice: one model.

    OpenAI · 13 May 2024

    Text, image, voice: one model.

    • GPT-4o takes any mix of text, audio, image and video and answers in text, audio or image.

    Travelers can now show, say and ask. Your offer has to be understood in every form.

    Source · OpenAI — Hello GPT-4o
  4. Search starts answering.

    Google · 14 May 2024

    Search starts answering.

    • AI Overviews roll out in Google Search in the United States, more countries to follow.

    Being found now also means being understood well enough to be summarised.

    Source · Google I/O 2024 — AI Overviews

  5. Expedia Group · 14 May 2024

    Search becomes a companion.

    • Romie, an AI travel assistant in alpha (EG Labs): it plans, shops, books and helps when a trip changes.

    Search, plan, change, book: the assistant stays with the traveler the whole way.

    Source · Expedia Group — EXPLORE 2024
  6. Reputation needs proof.

    US Federal Trade Commission · 14 August 2024

    Reputation needs proof.

    • A final rule bans fake reviews, bought reviews, undisclosed insider reviews and review suppression.
    • In force on 21 October 2024.

    Collect reviews the right way, answer them, keep the proof. Never buy one.

    Source · FTC — final rule banning fake reviews and testimonials

  7. GetYourGuide · 8 October 2024

    Then it moved again.

    • AI Content Creator: listings written up to 40% faster.
    • Insights with sell-out forecasts.
    • Over API: live availability and pricing, tiered pricing, add-ons.
    • Video for a first group of partners.

    Review your pricing structure: tiers, add-ons, live availability. Twelve months without looking is twelve months behind.

    Source · GetYourGuide — Unlocked Fall Release 2024
  8. Availability is marketing.

    Viator · partner guidance

    Availability is marketing.

    • A short booking cut-off keeps an experience visible to same-day travelers.
    • Instant confirmation only works when availability is accurate.

    Your calendar is part of your sales strategy.

    Source · Viator Operator Resources — last-minute demand
  9. Same business. Different rules.

    Civitatis · partner guidance

    Same business. Different rules.

    • Civitatis selects its partners and features one supplier per product type in each destination.
    • An approved partner sends its company registration, proof of the bank account and liability insurance.

    You do not only need to be present. You need to fit the market it is looking for.

    Source · Civitatis — Suppliers
  10. Filters become language.

    Booking.com · 30 October 2024

    Filters become language.

    • Smart Filter, Property Q&A and Review Summaries: the traveler describes what they want, generative AI looks for it.

    Better data becomes better discovery: every amenity, rule and detail you fill in can be found.

    Source · Booking Holdings — new AI-powered features

  11. Anthropic · 25 November 2024

    Connection moved too.

    • The Model Context Protocol: one open standard to connect AI assistants to data, tools and systems.

    First AI learned to answer. Then it learned to connect. Something new was starting.

    Source · Anthropic — Introducing the Model Context Protocol

One platform. Several changes. One year.
One method doesn’t fit all.

Travelers move

The journey is
no longer linear.

  1. Sees a TikTok
  2. Searches on Google
  3. Opens GetYourGuide
  4. Compares on Viator
  5. Reads Tripadvisor
  6. Visits Instagram
  7. Writes on WhatsApp
  8. Books

Search moved

Keywords → intent.

  • quad marrakech
  • riad marrakech rooftop
  • airport transfer marrakech

  • family
  • Marrakech
  • 3 hours
  • low effort
  • hotel pickup

Filters become language. A tourism business now has to be understood by people and by machines.

{ product }

  • Title
  • Category
  • Location
  • Coordinates
  • Duration
  • Price
  • Currency
  • Availability
  • Languages
  • Pickup
  • Meeting point
  • Images
  • Reviews
  • Inclusions
  • Exclusions
  • Cancellation
  • Supplier

Built for people. Readable by machines.

From Signal to Done.

AGNTIX can no longer create an account and disappear. The service follows the movement:

  1. Watch.What changed?
  2. Understand.Who is concerned?
  3. Translate.What does it mean for the client?
  4. Act.What do we change?
  5. Verify.Does it work?
  6. Repeat.Because the movement goes on.

Our services:

Different services. One movement.

AGNTIX movement

Loop

  1. Signal
  2. Analysis
  3. Impact
  4. Action
  5. Measurement
  6. New signal

Your movement.

Never just news. What it means for you.

Who are you?

Where are you?

Where do you sell?

5 things you should follow in Marrakech.

  1. European UnionTrust moves from promise to proof.Your company file is part of your distribution: keep it complete, current and identical everywhere.Regulation (EU) 2022/2065, article 30
  2. OpenAIText, image, voice: one model.Travelers can now show, say and ask. Your offer has to be understood in every form.OpenAI — Hello GPT-4o
  3. US Federal Trade CommissionReputation needs proof.Collect reviews the right way, answer them, keep the proof. Never buy one.FTC — final rule banning fake reviews and testimonials
  4. AnthropicConnection moved too.First AI learned to answer. Then it learned to connect. Something new was starting.Anthropic — Introducing the Model Context Protocol
  5. GoogleSearch starts answering.Being found now also means being understood well enough to be summarised.Google I/O 2024 — AI Overviews
Keep me in motion

What moved in 2024

Q1

Hiver · REFRAMEReframe
  • European UnionTrust moves from promise to proof.

Q2

Printemps · AMPLIFYAmplify
  • GetYourGuideGetYourGuide moved. Unlocked.
  • OpenAIText, image, voice: one model.
  • GoogleSearch starts answering.
  • Expedia GroupSearch becomes a companion.

Q3

Ete · MOMENTUMMomentum
  • US Federal Trade CommissionReputation needs proof.

Q4

Automne · CONVERGENCEConvergence
  • GetYourGuideThen it moved again.
  • Booking.comFilters become language.
  • AnthropicConnection moved too.

The movement so far

  1. Build.
  2. Structure.
  3. Enter tourism.
  4. Adapt.
  5. Focus.
  6. Specialize.
  7. Distribute.
  8. Move.

First AI learned to answer.

Then it learned to see.

Then it learned to connect.

Next, it learns to act.

AI is not the strategy. Adaptation is. Human direction, machine speed.

Continued in the next edition

Change never stops.

You don’t need to chase it.

Follow the movement.